aktuelle Publikationen (ab 2015)
Zeige Ergebnisse 281 - 300 von 409
2017
Halkias, G., Micevski, M., & Herz, M. (2017). Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase. in Proceedings of the 8th European Marketing Academy Regional Conference
Diamantopoulos, A., & Wagner, U. (2017). Looking Back at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 18.
Diamantopoulos, A., & Davydova, O. (2017). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. in Proceedings of the 8th European Marketing Academy Regional Conference
Bollen, K. A., & Diamantopoulos, A. (2017). Notes on Measurement Theory for Causal-Formative Indicators: A Reply to Hardin. Psychological Methods, 22(3), 605-608. https://doi.org/10.1037/met0000149
Brasseur, T. M., Mladenow, A., & Strauss, C. (2017). Open business model innovation: Literature review and agenda for future research. Business Informatics, 4(42), 7-16. https://doi.org/10.17323/1998-0663.2017.4.7.16
Davvetas, V., Diamantopoulos, A., & Liu, L. (2017). “Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands. in Proceedings of the 46th European Marketing Academy Conference
Halkias, G., & Kokkinaki, F. (2017). Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising. International Journal of Advertising , 36(3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Strauss, C., & Kryvinska, N. (2017). Smart Logistics and Supply Chain Management: an Indicator-driven Literature Analysis. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=sigbd2017
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? in Proceedings of the 8th European Marketing Academy Regional Conference
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://doi.org/10.1108/IMR-03-2015-0097
Reimann, O., Wagner, U., & Reisinger, H. (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. in F. J. Martínez-López, J. C. Gázquez-Abad, K. L. Ailawadi, & M. J. Yagüe-Guillén (Hrsg.), Advances in National Brand and Private Label Marketing (S. 55 - 63). Springer. https://link.springer.com/chapter/10.1007/978-3-319-59701-0_7
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. Beitrag in Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. in Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Micevski, M., Sichtmann, C., & Artner, S. (2017). The Role of the Cultural Match of Customer and Employee for the Service Satisfaction of Immigrants. in Proceedings of the 46th European Marketing Academy Conference
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Schischlik, N. (2017). Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects. in Proceedings of the 46th European Marketing Academy Conference
2016
Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2016). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 25(6), 1211-1222. https://doi.org/10.1016/j.ibusrev.2016.03.006
Davvetas, V., & Diamantopoulos, A. (2016). How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing, 24(4), 61-81. https://doi.org/10.1509/JIM.15.0110
Ernst, C., Mladenow, A., & Strauss, C. (2016). Location-based Crowdsourcing in Disaster Response. in B. Abdulrazak, E. Pardede, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), 14th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2016 - Proceedings (Band Part F126323, S. 28-34). Association for Computing Machinery (ACM). https://doi.org/10.1145/3007120.3011076
Zeige Ergebnisse 281 - 300 von 409