aktuelle Publikationen (ab 2015)
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2019
Plakoyiannaki, E., Wei, T., & Prashantham, S. (2019). Rethinking Qualitative Scholarship in Emerging Markets: Researching, Theorizing, and Reporting. Management and Organization Review, 15(2), 217-234. https://doi.org/10.1017/mor.2019.27
Jirásek, M., Glaser, M., & Windsperger, J. (2019). Ownership Structure of Franchise Chains: Trade-off between Adaptation and Control. Beitrag in 33rd Annual ISoF Conference, Vienna, Österreich.
Sting, F. J., Fuchs, C., Schlickel, M., & Alexy, O. (2019). How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. Vorzeitige Online-Publikation. https://hbr.org/2019/05/how-to-overcome-the-bias-we-have-toward-our-own-ideas
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2019). The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing, 34(1), 166-175. https://doi.org/10.1108/JBIM-05-2018-0156
Ji, J., Plakoyiannaki, E., Dimitratos, P., & Chen, S. (2019). The qualitative case research in international entrepreneurship: a state of the art and analysis. International Marketing Review, 36(1), 164-187. https://doi.org/10.1108/IMR-02-2017-0052
Koehler, A., Mladenow, A., & Strauss, C. (2019). Collaboration and Co-creation in a General Engagement Platform to Foster Organizational Benefits During a Post-project-phase. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Band 11792, S. 209-218). Springer. https://doi.org/10.1007/978-3-030-30949-7_24
Busse, V., Strauss, C., & Gregus, M. (2019). Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Band 11792, S. 219-228). Springer. https://doi.org/10.1007/978-3-030-30949-7_25
Flunger, R., Mladenow, A., & Strauss, C. (2019). Game Analytics on Free to Play. in M. Younas, I. Awan, & S. Benbernou (Hrsg.), Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings (S. 133-141). Springer. https://doi.org/10.1007/978-3-030-27355-2_10
Kovalchuk, A., Izonin, I., Strauss, C., Podavalkina, M., Lotoshynska, N., & Kustra, N. (2019). Image encryption and decryption schemes using linear and quadratic fractal algorithms and their systems. CEUR Workshop Proceedings, 2533, 139-150. https://phaidra.univie.ac.at/o:1141860
Sokolovskyy, Y., Levkovych, M., Mokrytska, O., Yatsyshyn, S., Kaspryshyn, Y., & Strauss, C. (2019). Mathematical models and analysis of deformation processes in biomaterials with fractal structure. 133-144. Beitrag in 2nd International Workshop on Informatics and Data-Driven Medicine, IDDM 2019, Lviv, Ukraine.
Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. in Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference
Micevski, M., Erdbrügger, J., & Diamantopoulos, A. (2019). Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. in Proceedings of the 48th European Marketing Academy Conference
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Beitrag in Academy of Marketing Science World Marketing Congress 2019, Edinburgh, Großbritannien / Vereinigtes Königreich.
Maier, M., Elsner, D., Marouane, C., Zehnle, M., & Fuchs, C. (2019). DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. in S. Kraus (Hrsg.), Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019 (S. 1415-1421). ACM. https://doi.org/10.24963/ijcai.2019/196
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Beitrag in 32nd EMAC Doctoral Colloquium, Hamburg, Deutschland.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Beitrag in 7th International Conference on Future Internet of Things and Cloud , Istanbul, Türkei.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. in Proceedings of the Academy of Marketing Sciene Annual Conference
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. in Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
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