aktuelle Publikationen (ab 2015)
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2018
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Beitrag in American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Griechenland.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. in Academy of International Business (AIB) Annual Meeting
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. in Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. in Data-Centric Business and Applications (S. 179-199). Springer. Lecture Notes on Data Engineering and Communications Technologies Band 20 https://doi.org/10.1007/978-3-319-94117-2_8
Ebster, C., & Khalil, R. (2018). Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas. in U. Wagner, H. Reisinger, & K. Akbari (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 Aufl., Band 8, S. 15-28). Facultas.
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. in Proceedings of the 47th European Marketing Academy Conference
2017
Flunger, R., Mladenow, A., & Strauss, C. (2017). The free-to-play business model. in M. IndrawanSantiago, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Hrsg.), 19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings (Band Part F134476, S. 373-379). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151759.3151802
Mladenow, A., Novak, N. M., & Strauss, C. (2017). The OCEAN-model for location based services. in E. Pardede, PD. Haghighi, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Hrsg.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings (Band Part F133807, S. 206-209). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151848.3151883
Kampouri, K., & Plakoyiannaki, M. E. (2017). International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. in Proceedings of the 43rd Annual conference of the European International Business Academy
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Davvetas, V., & Diamantopoulos, A. (2017). "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research, 80(November), 218-227. https://doi.org/10.1016/j.jbusres.2017.04.008
Kaczor, S., Kryvinska, N., & Strauss, C. (2017). Pitfalls in Servitization and Managerial Implications. in C. Cobanoglu, F. DeMicco, P. J. Moreo, & A. Morvillo (Hrsg.), Global Conference on Services Management (GLOSERV 2017) CONFERENCE PROCEEDINGS (S. 116-120). Association of North America Higher Education International (ANAHEI). Proceedings of the International Interdisciplinary Business and Economics Conference
Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies, 48(8), 1023-1036. https://doi.org/10.1057/s41267-017-0085-9
Gineikiené, J., & Diamantopoulos, A. (2017). I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies, 48(8), 992-1008. https://doi.org/10.1057/s41267-017-0097-5
Nishikawa, H., Schreier, M., Fuchs, C., & Ogawa, S. (2017). The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research, 54(4), 525-539. https://doi.org/10.1509/jmr.15.0244
Stavraki, G., Plakoyiannaki, M. E., & Anninou, I. (2017). From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Kampouri, K., & Plakoyiannaki, M. E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051
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