aktuelle Publikationen (ab 2015)
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2018
Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212
Plakoyiannaki, M. E., & Stavraki, G. (2018). Collage Visual Data: Pathways to Data Analysis. in C. Cassell, A. L. Cunliffe, & G. Grandy (Hrsg.), The SAGE Handbook of Qualitative Business and Management Research Methods (S. 313-328). Sage Publications Ltd.. https://doi.org/10.4135/9781526430236.n19, https://doi.org/10.4135/9781526430236
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. in Proceedings of the 47th European Marketing Academy Conference
Wolfsteiner, E. (2018). Das Wunschatelier - Deine Wünsche. Dein Kleid. in U. Wagner, H. Reisinger, & K. Akbari (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 Aufl., Band 8, S. 119-130). Facultas.
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2018). Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. in 9th EMAC Regional Conference
Wagner, U., Reisinger, H., & Akbari, K. (Hrsg.) (2018). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. (1 Aufl.) Facultas.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? in Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Kolbl, Z. (2018). How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. in Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Glaser, M. (2018). Kaiserresidenz Schloss Schönbrunn - Weltkulturerbe und Touristenmagnet. in U. Wagner, H. Reisinger, & K. Akbari (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 Aufl., Band 8, S. 45-56).
Mladenow, A., Mollova, A., & Strauss, C. (2018). Mobile Technology Contributing to Omni-Channel Retail. in P. D. Haghighi, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 92-101). ACM. ACM digital library https://doi.org/10.1145/3282353.3282371
Plakoyiannaki, E., & Stavraki, G. (2018). Organizational processes and capabilities. in M. Saren (Hrsg.), Marketing graffiti: The writing on the wall (2 Aufl., S. 201-226)
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content - Eine empirische Untersuchung zu redaktionellen Sportinhalten. 1099-1110. Beitrag in Multikonferenz Wirtschaftsinformatik, Lünneburg, Deutschland.
Kolbl, Z., Diamantopoulos, A., & Arslanagic-Kalajdzic, M. (2018). Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. in Proceedings of the 47th European Marketing Academy Conference
Sasse, R., Mladenow, A., Schaffhauser-Linzatti, M., & Strauss, C. (2018). Public initiatives to improve conditions for high tech start-ups. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), iiWAS 2018 - Proceedings of the 20th International Conference on Information Integration and Web-based Applications & Service, November 2018 (S. 381-390). ACM. ACM digital library https://doi.org/10.1145/3282373.3282425
Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. in E. Shakshuki, & A. Yasar (Hrsg.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Band 141, S. 503-506). ELSEVIER SCIENCE BV. Procedia Computer Science Band 141 https://doi.org/10.1016/j.procs.2018.10.135
Davvetas, V., & Diamantopoulos, A. (2018). "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26(2), 1-21. https://doi.org/10.1509/jim.17.0040
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. in Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. in Proceedings of the 47th European Marketing Academy Conference
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. in 9th EMAC Regional Conference
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