aktuelle Publikationen (ab 2015)


2020


Acar, O. A., Dahl, D., Fuchs, C., & Schreier, M. (2020). What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? Advances in Consumer Research, 48, 183-185.

2019


Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. in M. Indrawan-Santiago (Hrsg.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (S. 563–570). Association for Computing Machinery (ACM). https://doi.org/10.1145/3366030.3366082

Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527

Cernicka, R., Mladenow, A., & Strauss, C. (2019). The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services (S. 571–578). ACM. https://doi.org/10.1145/3366030.3366033

Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104(Nov), 587-596. https://doi.org/10.1016/j.jbusres.2018.12.007

Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2019). Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research, 104(Nov), 614-621. https://doi.org/10.1016/j.jbusres.2018.12.060

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025

Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior

Davvetas, V., & Halkias, G. (2019). Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review, 36(5), 675-701. https://doi.org/10.1108/IMR-01-2018-0017

Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Gregus, M. (2019). Equity crowdfunding in real estate. in M. Younas, Awan, & T. Hara (Hrsg.), 7th International Conference on Future Internet of Things and Cloud, FiCloud 2019: 26-28 August 2019, Istanbul, Turkey (S. 155-161). IEEE. https://doi.org/10.1109/FiCloud.2019.00029

Hoorani-Hafeez, B., & Plakoyiannaki, E. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. in Academy of Management Meeting Conference Proceedings (1 Aufl., Band 2019). Academy of Management. https://doi.org/10.5465/AMBPP.2019.16659abstract

Decker, S., Giovannoni, E., Plakoyiannaki, E., Kesidou, E., & Tardios, J. (2019). When Buildings Speak for Themselves: Exploring Architecture and Space for Inventing and Organising. Beitrag in European Group of Organizational Studies (EGOS), Edinburgh, Großbritannien / Vereinigtes Königreich.

Jirásek, M., Glaser, M., & Windsperger, J. (2019). Ownership Structure of Franchise Chains: Trade-off between Adaptation and Control. Beitrag in 33rd Annual ISoF Conference, Vienna, Österreich.

Sting, F. J., Fuchs, C., Schlickel, M., & Alexy, O. (2019). How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. Vorzeitige Online-Publikation. https://hbr.org/2019/05/how-to-overcome-the-bias-we-have-toward-our-own-ideas