aktuelle Publikationen (ab 2015)
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2019
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. in Proceedings of the International Conference on Research in Advertising
Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. in Proceedings of the 48th European Marketing Academy Conference
2018
Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. in I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
Stoian, M. C., Dimitratos, P., & Plakoyiannaki, E. (2018). SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business, 53(5), 768-779. https://doi.org/10.1016/j.jwb.2018.06.001
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, E. (2018). International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? in BAM2018 Conference Proceedings
Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002
Buerger, B., Mladenow, A., Novak, N. M., & Strauss, C. (2018). Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations. in Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (S. 109-119). Springer. Lecture Notes in Business Information Processing Band 327 https://doi.org/10.1007/978-3-319-99040-8_9
Fletcher, M., Zhao, Y., Plakoyiannaki, E., & Buck, T. (2018). Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review, 27(4), 755-766. https://doi.org/10.1016/j.ibusrev.2017.12.004
Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. in Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (S. 56-66). Springer. Lecture Notes in Business Information Processing Band 310 https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, M. E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 6th International Conference on Contemporary Marketing Issues, Athen, Griechenland.
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Beitrag in 45th Academy of International Business Conference, Birmingham, Großbritannien / Vereinigtes Königreich.
Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458. https://doi.org/10.1080/0267257X.2017.1377754
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten. in MKWI 2018 - Multikonferenz Wirtschaftsinformatik (S. 1099-1110). Leuphana Universitat Luneburg.
Pauser, S., Wagner, U., & Ebster, C. (2018). An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling and Sales Management, 38(3), 344-369. https://doi.org/10.1080/08853134.2018.1480383
Bauer, C., Schmid, K. S., & Strauss, C. (2018). An open model for researching the role of culture in online self-disclosure. in T. X. Bui (Hrsg.), Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 (S. 3637-3646). IEEE Computer Society. Proceedings of the Annual Hawaii International Conference on System Sciences Band 2018-January
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