aktuelle Publikationen (ab 2015)
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2020
Lego, T., Mladenow, A., & Strauss, C. (2020). Assessment of eCall’s Effects on the Economy and Automotive Industry. in N. Kryvinska, & M. Greguš (Hrsg.), Data-Centric Business and Applications (Band 30, S. 409-431). Springer. https://doi.org/10.1007/978-3-030-19069-9_16
Glaser, M., & Reisinger, H. (2020). Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. in Proceedings for the 49th EMAC Conference
Puntoni, S., Granulo, A., & Fuchs, C. (2020). Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research, 48, 1052-1057. https://www.acrwebsite.org/volumes/2662097/volumes/v48/NA-48
Busse, V., Strauss, C., & Gregus, M. (2020). Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: 17th International Conference, CDVE 2020, Bangkok, Thailand, October 25–28, 2020 (S. 93-103). Springer International Publishing AG . https://doi.org/10.1007/978-3-030-60816-3_11
Pauser, S., Wagner, U., & Ebster, C. (2020). Creating Charisma. Keller Center Research Report (KCRR), 13(2), 11-14.
Bourdin, D., & Sichtmann, C. (2020). Does an Employee’s Accent Impact Customer Participation in Services? in Academy of International Business (AIB) Annual Meeting https://vimeo.com/432450102
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Drivers and influencing factors in mobile payment acceptance. ACM International Conference Proceedings Series, F166737, 1-5. Artikel 41. https://doi.org/10.1145/3401895.3402073
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2020). Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues. in Proceedings of the 11th EMAC Regional Conference
Schweder, V., Mladenow, A., & Strauss, C. (2020). From risks to opportunities: Real estate equity crowdfunding. in S. Hartmann, J. Küng, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications. DEXA 2020 (S. 444-454). Springer. https://doi.org/10.1007/978-3-030-59003-1_30
Halkias, G., Kousi, S., & Baumgartner, H. (2020). Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases. in Proceedings of the Association for Consumer Research – North American Conference
Halkias, G., & Kousi, S. (2020). Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases. Beitrag in JCR/IJRM Author Development Workshop, Budapest, Ungarn.
Kholodylo, M., & Strauss, C. (2020). Independent Game Developers and Their Expectations Towards Recommender Systems. Journal of Data Intelligence, 1(3), 301-318. https://doi.org/10.26421/JDI1.3-1
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile Payment – Classic Approaches to Promote Consumer Adoption. 84-93. Beitrag in 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, Chiang Mai, Thailand. https://doi.org/10.1145/3428690.3429182
Diamantopoulos, A., Baumgartner, H., De Nisco, A., & Napolitano, N. R. (2020). Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. Beitrag in XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italien.
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimediale Veröffentlichung, .
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. in S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Hrsg.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Band 2805, S. 162-174)
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. in Global Marketing Conference Proceedings 2020
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. in L. Eden, B. B. Nielsen, & A. Verbeke (Hrsg.), Research Methods in International Business (S. 229-231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-22113-3_11
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference (S. 465-477)
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