aktuelle Publikationen (ab 2015)
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2015
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Beitrag in 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgien.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2015). Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. in Proceedings of the 6th EMAC CEE Regional Conference
Davvetas, V., & Diamantopoulos, A. (2015). How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Sichtmann, C., & von Selasinsky, M. (2015). Internationalization of Product-Related Services: The Role of Relationship Marketing. in S. Fließ, M. Haase, F. Jacob, & M. Ehret (Hrsg.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (S. 355-368). Springer Gabler. https://doi.org/10.1007/978-3-658-07448-7_20
Mladenow, A., Bauer, C., Strauss, C., & Greguš, M. (2015). Location-based crowdsourcing services: a taxonomy of value-co-creation. in E. Gummesson, C. Mele, & F. Polese (Hrsg.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Micropayments in virtuellen Welten: Prozessmodell und Nutzung bei 7- bis 12-jährigen Besuchern. in D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Hrsg.), 45. Jahrestagung der Gesellschaft f�r Informatik - INFORMATIK 2015: Informatik, Energie und Umwelt, Proceedings (Band 246, S. 1267-1277). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings Band P-246
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Mobility for 'Immovables' - Clouds supporting the business with real estates. Procedia Computer Science, 63, 120-127. https://doi.org/10.1016/j.procs.2015.08.320
Kiesling, E., Grill, B., Ekelhart, A., Stummer, C., & Strauss, C. (2015). Multi-objective evolutionary optimization of computation-intensive simulations: The case of security control selection. in Proceedings of the 11th Metaheuristics International Conference (MIC 2015)
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Online Ad-fraud in Search Engine Advertising Campaigns: Prevention, Detection and Damage Limitation. in I. You, L. D. Xu, E. Neuhold, A. M. Tjoa, & I. Khalil (Hrsg.), Information and Communication Technology: Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4–7, 2015, Proceedings (Band 9357, S. 109-118). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24315-3_11
Davvetas, V., Halkias, G., & Diamantopoulos, A. (2015). Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. in Proceedings of the 6th EMAC CEE Regional Conference
Bartsch, F., & Diamantopoulos, A. (2015). Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Ebster, C., & Garaus, M. (2015). Räume, die zum Kauf verführen: Store Design und Visual Merchandising. Facultas.
Stoshikj, M., Kryvinska, N., Strauss, C., & Greguš, M. (2015). Service Science, Service System and Service Innovation. in E. Gummesson, C. Mele, & F. Polese (Hrsg.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Kryvinska, N., Kaczor, S., Strauss, C., & Greguš, M. (2015). Servitization: transition from manufacturer to service provider. in E. Gummesson, C. Mele, & F. P. (Hrsg.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Ebster, C., & Garaus, M. (2015). Store design and visual merchandising: Creating store space that encourages buying. (2nd Aufl.) Business Expert Press.
Pauser, S., & Ebster, C. (2015). The Depiction of Individuals and Bundled Presentations in Online-Catalogues. AIMS International Journal of Management, 9(3), 211-218.
Pauser, S., & Ebster, C. (2015). The effect of the depiction of individuals and context-related bundled presentations on the evaluation of displays in online-catalogues. in UNFIB-15 Conference Proceedings
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2015). The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. in Collaboration in Research, Proceedings 44th EMAC Conference
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
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