aktuelle Publikationen (ab 2015)
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2018
Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002
Buerger, B., Mladenow, A., Novak, N. M., & Strauss, C. (2018). Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations. in Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (S. 109-119). Springer. https://doi.org/10.1007/978-3-319-99040-8_9
Fletcher, M., Zhao, Y., Plakoyiannaki, E., & Buck, T. (2018). Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review, 27(4), 755-766. https://doi.org/10.1016/j.ibusrev.2017.12.004
Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. in Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (S. 56-66). Springer. https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 6th International Conference on Contemporary Marketing Issues, Athen, Griechenland.
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Beitrag in 45th Academy of International Business Conference, Birmingham, Großbritannien / Vereinigtes Königreich.
Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458. https://doi.org/10.1080/0267257X.2017.1377754
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten. in MKWI 2018 - Multikonferenz Wirtschaftsinformatik (S. 1099-1110). Leuphana Universitat Luneburg.
Pauser, S., Wagner, U., & Ebster, C. (2018). An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling and Sales Management, 38(3), 344-369. https://doi.org/10.1080/08853134.2018.1480383
Bauer, C., Schmid, K. S., & Strauss, C. (2018). An open model for researching the role of culture in online self-disclosure. in T. X. Bui (Hrsg.), Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 (S. 3637-3646). IEEE Computer Society.
Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212
Plakoyiannaki, E., & Stavraki, G. (2018). Collage Visual Data: Pathways to Data Analysis. in C. Cassell, A. L. Cunliffe, & G. Grandy (Hrsg.), The SAGE Handbook of Qualitative Business and Management Research Methods (S. 313-328). Sage Publications Ltd.. https://doi.org/10.4135/9781526430236.n19, https://doi.org/10.4135/9781526430236
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. in Proceedings of the 47th European Marketing Academy Conference
Wolfsteiner, E. (2018). Das Wunschatelier - Deine Wünsche. Dein Kleid. in U. Wagner, H. Reisinger, & K. Akbari (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 Aufl., Band 8, S. 119-130). Facultas.
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2018). Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. in 9th EMAC Regional Conference
Wagner, U., Reisinger, H., & Akbari, K. (Hrsg.) (2018). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. (1 Aufl.) Facultas.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? in Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
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