aktuelle Publikationen (ab 2015)
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2020
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile Payment – Classic Approaches to Promote Consumer Adoption. 84-93. Beitrag in 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, Chiang Mai, Thailand. https://doi.org/10.1145/3428690.3429182
Diamantopoulos, A., Baumgartner, H., De Nisco, A., & Napolitano, N. R. (2020). Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. Beitrag in XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italien.
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimediale Veröffentlichung, .
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. in S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Hrsg.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Band 2805, S. 162-174)
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. in Global Marketing Conference Proceedings 2020
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference (S. 465-477)
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. in L. Eden, B. B. Nielsen, & A. Verbeke (Hrsg.), Research Methods in International Business (S. 229-231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-22113-3_11
2019
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. in M. Indrawan-Santiago (Hrsg.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (S. 563–570). Association for Computing Machinery (ACM). https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
Cernicka, R., Mladenow, A., & Strauss, C. (2019). The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform. in M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services (S. 571–578). ACM. https://doi.org/10.1145/3366030.3366033
Khavalko, V., Tsmots, I., Kostyniuk, A., & Strauss, C. (2019). Classification and recognition of medical images based on the SGTM neuroparadigm. CEUR Workshop Proceedings, 2488, 234-245. http://ceur-ws.org/Vol-2488/paper20.pdf
Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104(Nov), 587-596. https://doi.org/10.1016/j.jbusres.2018.12.007
Micevski, M., Halkias, G., & Herz, M. (2019). Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences. Journal of Business Research, 104(Nov), 622-631. https://doi.org/10.1016/j.jbusres.2018.11.026
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2019). Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research, 104(Nov), 614-621. https://doi.org/10.1016/j.jbusres.2018.12.060
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior
Fuchs, C., Sting, F. J., Schlickel, M., & Alexy, O. (2019). THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal, 62(5), 1498-1522. https://doi.org/10.5465/amj.2017.0438
Granulo, A., Fuchs, C., & Puntoni, S. (2019). Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour, 3(10), 1062-1069. https://doi.org/10.1038/s41562-019-0670-y
Hoorani-Hafeez, B., Plakoyiannaki, E., & Gibbert, M. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. in BAM2019 Conference Proceedings
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