aktuelle Publikationen (ab 2015)
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2015
Halkias, G. (2015). Mental Representation of Brands: A Schema-Based Approach to Consumers’ Organization of Market Knowledge. Journal of Product & Brand Management, 24(5), 438 - 448. https://doi.org/10.1108/JPBM-02-2015-0818
Dahl, D., Fuchs, C., & Schreier, M. (2015). Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61(8), 1978-1988. https://doi.org/10.1287/mnsc.2014.1999
Bauer, C., & Strauss, C. (2015). Educating artists in management: An analysis of art education programmes in DACH region. Cogent Education, 2(1), [1045217]. https://doi.org/10.1080/2331186X.2015.1045217
Widhalm, M., Mladenow, A., & Strauss, C. (2015). E-Appointment Plattformen zur Effizienzsteigerung und Umsatzgenerierung: eine Branchenanalyse. HMD : Praxis der Wirtschaftsinformatik, 52(3), 401-417. https://doi.org/10.1365/s40702-015-0140-6
Plakoyiannaki, E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Beitrag in 3rd International Conference on Contemporary Marketing Issues, London, Großbritannien / Vereinigtes Königreich.
Fetscherin, M., Diamantopoulos, A., Chan, A., & Abbott, R. (2015). How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management, 24(2), 110-123. https://doi.org/10.1108/JPBM-02-2014-0501
Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). The Handmade Effect: What's Love Got to Do with It? Journal of Marketing, 79(2), 98-110. https://doi.org/10.1509/jm.14.0018
Fließ, S., Johnston, W., & Sichtmann, C. (2015). Business Buying Behavior. in M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (Hrsg.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (S. 171-226). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-12463-6_4
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2015). A Critical Realist Approach for the study of Family Business International Partner Selection. Beitrag in 41st European International Business Academy conference, Rio de Janeiro, Brasilien.
Mladenow, A., & Strauss, C. (2015). Active Sourcing, Matching und Nachhaltigkeitskommunikation beim eRecruiting. in D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Hrsg.), INFORMATIK 2015: 45. Jahrestagung der Gesellschaft für Informatik, 28. September – 2. Oktober 2015 in Cottbus (S. 483-494). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings Band 246
Grohs, R., Reisinger, H., & Woisetschläger, D. (2015). Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing, 49(11/12), 1880-1901. https://doi.org/10.1108/EJM-01-2013-0010
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. in Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World
Mladenow, A., Novak, N. M., Strauss, C., & Greguš, M. (2015). Clouds and Interclouds in the Real Estate Sector. in M. Younas, I. Awan, & M. Mecella (Hrsg.), Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015 (S. 532-537). IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.105
Mladenow, A., Bauer, C., & Strauss, C. (2015). Collaborative Shopping with the Crowd. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: 12th International Conference, CDVE 2015, Mallorca, Spain, September 20–23, 2015, Proceedings (Band 9320, S. 162-169). Springer International Publishing AG . Lecture Notes in Computer Science Band 9320 https://doi.org/10.1007/978-3-319-24132-6_19
Zeugner-Roth, K., Zabkar, V., & Diamantopoulos, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), 25-54. https://doi.org/10.1509/jim.14.0038
Diamantopoulos, A., & Herz, M. (2015). Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. in Proceedings of the 6th EMAC CEE Regional Conference
Fletcher, M., Buck, T., Plakoyiannaki, E., & Zhao, Y. O. (2015). Demystifying Case Study Selection In International Business Research. in BAM2015 Proceedings
Reisinger, H., Mayerhofer, W., & Milchram-Pinter, M. (2015). Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. in Konsumentenverhalten: Basis für Kommunikation und Markenführung (S. 166-173). New Business Verlag.
Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. in Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Zeige Ergebnisse 401 - 420 von 441