aktuelle Publikationen (ab 2015)
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2017
Mladenow, A., Novak, N. M., & Strauss, C. (2017). The OCEAN-model for location based services. in E. Pardede, PD. Haghighi, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Hrsg.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings (Band Part F133807, S. 206-209). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151848.3151883
Kampouri, K., & Plakoyiannaki, E. (2017). International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. in Proceedings of the 43rd Annual conference of the European International Business Academy
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Davvetas, V., & Diamantopoulos, A. (2017). "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research, 80(November), 218-227. https://doi.org/10.1016/j.jbusres.2017.04.008
Kaczor, S., Kryvinska, N., & Strauss, C. (2017). Pitfalls in Servitization and Managerial Implications. in C. Cobanoglu, F. DeMicco, P. J. Moreo, & A. Morvillo (Hrsg.), Global Conference on Services Management (GLOSERV 2017) CONFERENCE PROCEEDINGS (S. 116-120). Association of North America Higher Education International (ANAHEI). Proceedings of the International Interdisciplinary Business and Economics Conference
Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies, 48(8), 1023-1036. https://doi.org/10.1057/s41267-017-0085-9
Gineikiené, J., & Diamantopoulos, A. (2017). I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies, 48(8), 992-1008. https://doi.org/10.1057/s41267-017-0097-5
Nishikawa, H., Schreier, M., Fuchs, C., & Ogawa, S. (2017). The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research, 54(4), 525-539. https://doi.org/10.1509/jmr.15.0244
Stavraki, G., Plakoyiannaki, E., & Anninou, I. (2017). From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Kampouri, K., & Plakoyiannaki, E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.
Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music Recommender Systems - Challenges and Opportunities for Non-Superstar Artists. 21-32. Beitrag in 30th Bled Conference, Bled, Slowenien.
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, E. (2017). Knowledge Dimensions of Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Beitrag in 44th Academy of International Business, Reading, Großbritannien / Vereinigtes Königreich.
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2017). Family business internationalisation and networks: emerging pathways. Journal of Business and Industrial Marketing, 32(3), 357-370. https://doi.org/10.1108/JBIM-04-2015-0066
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music recommender systems challenges and opportunities for non-superstar artists. in 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017 (S. 21-32). Association for Information Systems Electronic Library, AISeL. https://doi.org/10.18690/978-961-286-043-1.3
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference
Brasseur, T-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Beitrag in Americas Conference on Information Systems, Boston, USA / Vereinigte Staaten. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
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