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Häcker, M. L., & Auer-Zotlöterer, K. (Angenommen/Im Druck). Breaking Barriers: Addressing Women's Ignored Needs. Beitrag in AM2025 Academy of Marketing Conference, Cork, Irland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Beitrag in 51st Conference of the European International Business Academy (EIBA 2025), Athens, Griechenland.
Grohs, R., Wolfsteiner, E., & Wagner, U. (2025). Can consumers distinguish event sponsors from ambush marketers?. Beitrag in Franco-Austrian-German Workshop on Consumer Behavior, Montpellier, Frankreich.
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