Aktuelles

Publikationen

Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 34(7), 1056-1073. https://doi.org/10.1108/JPBM-10-2024-5562

Galizzi, G., Debellis, F., Rondi, E., Sciascia, T., & Plakoyiannaki, M. E. (2025). Ownership, Relationships, and International Growth: The Process of Network Embeddedness in Family Firms. Beitrag in International Family Enterprise Research Academy Annual Conference, Zadar, Kroatien.

Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Oppedisano, R., & Rondi, E. (2025). Rooted Yet Global: Intergenerational Embeddedness and the Internationalization of the Family Firms. Beitrag in 51st Conference of the European International Business Academy (EIBA 2025), Athens, Griechenland.