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18.11.2019
15.06.2020
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Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Moschik, N. (2020). Are Consumers' Minds or Hearts Guiding Country of Origin Effects? Conditioning Roles of Need for Cognition and Need for Affect. Journal of Business Research, 108, 487-495. https://doi.org/10.1016/j.jbusres.2018.10.020
Lego, T., Mladenow, A., & Strauss, C. (2020). Assessment of eCall’s Effects on the Economy and Automotive Industry. in N. Kryvinska, & M. Greguš (Hrsg.), Data-Centric Business and Applications (Band 30, S. 409-431). Springer. Lecture Notes on Data Engineering and Communications Technologies https://doi.org/10.1007/978-3-030-19069-9_16
Pauser, S., & Wagner, U. (2020). Beyond Words: The Relationship between Salespeople’s Facial Expressions and Customer Impressions – An Experimental Study. in Global Marketing Conference Proceedings 2020
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