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Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. in Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Beitrag in 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgien.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
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