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Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. in Z. Vukanovic, J. B. Lesourd, & S. Wildman (Hrsg.), Consumption and Branding Value Networks in New Media Markets (Band Vol. 1, S. 281-294). Artikel Chapter 11 Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
Mladenow, A., Bauer, C., Strauss, C., & Gregus, M. (2015). Collaboration and Locality in Crowdsourcing. in F. Xhafa, & L. Barolli (Hrsg.), Proc. of the 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015): 2 - 4 Sept. 2015, Taipei, Taiwan (S. 1-6). Artikel 7312040 IEEE Computer Society Press. https://doi.org/10.1109/INCoS.2015.74
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