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18.11.2019
15.06.2020
Publikationen
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Wolfsteiner, E., Grohs, R., & Reisinger, H. (2015). The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. in Collaboration in Research, Proceedings 44th EMAC Conference
Garaus, M., Manzinger, S., & Wagner, U. (2015). The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale. in Proceedings of the 6th EMAC CEE Regional Conference
Weitzl, W., Zniva, R., & Wagner, U. (2015). The influence of marketers' and consumers' voices in the era of social media. in Collaboration in Research, Conference Proceedings - 44th EMAC Conference
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