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18.11.2019
15.06.2020
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Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. in L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (S. 402-406). ACM. ACM International Conference Proceedings Series https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. in Z. Vukanovic, J. B. Lesourd, & S. Wildman (Hrsg.), Consumption and Branding Value Networks in New Media Markets (Band Vol. 1, S. 281-294). [Chapter 11] Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
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