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Świętek, P., Mayerhofer, W., & Wagner, U. (2024). Celebrities as product endorsers in a national and international context. Marketing ZFP - Journal of Research and Management, 46(3), 33-50. Artikel 3. https://doi.org/10.15358/0344-1369-2024-3
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Weinmayer, K., Garaus, M., & Wagner, U. (2024). The impact of corporate sustainability performance on advertising efficiency. OR Spectrum: quantitative approaches in management, 46, 175-209. https://doi.org/10.1007/s00291-023-00717-z
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