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Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Beitrag in First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich.
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Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
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Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. in Proceedings of the 7th EMAC Regional Conference
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