Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Akbari, K., & Wagner, U. (2022). Erratum on the pay as you wish model by Chen et al. (2017). Marketing Science: the marketing journal of INFORMS, 41(3), 657. https://doi.org/10.1287/mksc.2021.1319
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
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