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18.11.2019
15.06.2020
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del Campo, C., Pauser, S., Steiner, E., & Vetschera, R. (2016). Decision making styles and the use of heuristics in decision making. Journal of Business Economics, 86(4), 389-412. https://doi.org/10.1007/s11573-016-0811-y
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Steiner, E., & Wagner, U. (2016). Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt. Marketing ZFP - Journal of Research and Management , 38(3), 119 - 134. https://doi.org/10.15358/0344-1369-2016-3-119
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