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18.11.2019
15.06.2020
Publikationen
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Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Akbari, K., & Wagner, U. (2016). Customer Approval of Probabilistic Price Promotions. Beitrag in 7th European Marketing Academy Regional Conference, Sarajevo, Bosnien und Herzegovina.
Pauser, S. (2016). Customer Reactions to Responsible Business Practices: An Investigation of SMEs Across Industries. Beitrag in Conference on Business Ethics and Competitiveness in SMEs, Wien, Österreich.
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