Aktuelles

Publikationen

Ebster, C. (Interviewpartner*in). (2016). Warteschlangen, Duftmarketing und Charismaforschung. Erlebnis: Einkauf?. Radiosendung

Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". in F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Hrsg.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (S. 203-213). Springer. Lecture Notes in Information Systems and Organisation Band 19 https://doi.org/10.1007/978-3-319-38974-5_16