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Publikationen

Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. in Data-Centric Business and Applications (S. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8

Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps. Journal of Marketing Management, 34(13-14), 1196-1226. https://doi.org/10.1080/0267257X.2018.1544167

Pawlak, M., Poniszewska-Maranda, A., & Kryvinska, N. (2018). Towards the intelligent agents for blockchain e-voting system. Procedia Computer Science, 141, 239-246. https://doi.org/10.1016/j.procs.2018.10.177