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Wagner, U. (2017). From the Conference Chair. in 2017 Global Fashion Management Conference (S. 5).
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Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
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Stoian, M-C., Dimitratos, P., & Plakoyiannaki, M. E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. in BAM2017 Conference Proceedings
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