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18.11.2019
15.06.2020
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Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. in International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (S. 1-5). [6] AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Wagner, U. (2017). Foreword. in S. Dash, A. Goyal, D. D. Gupta, & K. B. Gupta (Hrsg.), Reaching Consumers of Emerging Markets: Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board
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