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18.11.2019
15.06.2020
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Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Micevski, M., & Michaelidou, N. (2017). Consumers' Ethical Perceptions of Social Media Analytics Practice: Modeling Outcomes. in Proceedings of the 8th European Marketing Academy Regional Conference
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
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