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18.11.2019
15.06.2020
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Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. in I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
Stoian, M. C., Dimitratos, P., & Plakoyiannaki, E. (2018). SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business, 53(5), 768-779. https://doi.org/10.1016/j.jwb.2018.06.001
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
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