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18.11.2019
15.06.2020
Publikationen
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Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. in Proceedings of the 2016 Winter Marketing Educators' Conference
Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. in Proceedings of the 7th European Marketing Academy Regional Conference
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