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Publikationen

Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. in Proceedings of the 47th European Marketing Academy Conference

Flunger, R., Mladenow, A., & Strauss, C. (2017). The free-to-play business model. in M. IndrawanSantiago, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Hrsg.), 19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings (Band Part F134476, S. 373-379). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151759.3151802