Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
Zeige Ergebnisse 343 - 345 von 562
Pauser, S., & Wagner, U. (2018). The dose makes the poison: Investigating the optimum level of a salesperson's charisma. Marketing ZFP - Journal of Research and Management, 40(1), 35 - 47. https://doi.org/10.15358/0344-1369-2018-1-35
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Beitrag in American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Griechenland.
Zeige Ergebnisse 343 - 345 von 562