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18.11.2019
15.06.2020
Publikationen
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Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. in Academy of International Business (AIB) Annual Meeting
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. in Proceedings for 2018 AMA Winter Academic Conference (Band 29)
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. in Global Marketing Conference 2018
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