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18.11.2019
15.06.2020
Publikationen
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Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. in Proceedings for 2018 AMA Winter Academic Conference (Band 29)
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. in Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. in Data-Centric Business and Applications (S. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8
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