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18.11.2019
15.06.2020
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Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2016). Global Brand Ownership: The Mediating Roles of Consumer Attitudes and Brand Identification. Journal of Business Research, 69(9), 3629-3635. https://doi.org/10.1016/j.jbusres.2016.03.023
Garaus, M., Wolfsteiner, E., & Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. Journal of Business Research, 69(9), 3687-3692. https://doi.org/10.1016/j.jbusres.2016.03.030
Halkias, G., Davvetas, V., & Diamantopoulos, A. (2016). The Interplay between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference. Journal of Business Research, 69(9), 3621-3628. https://doi.org/10.1016/j.jbusres.2016.03.022
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