Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
Zeige Ergebnisse 358 - 360 von 561
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Kadić-Maglajlić, S., Micevski, M., Arslanagic-Kalajdzic, M., & Lee, N. (2017). Customer and Selling Orientations of Retail Salespeople and the Sales Manager's Ability-to-Perceive-Emotions: A Multi-Level Approach. Journal of Business Research, 80(November), 53-62. https://doi.org/10.1016/j.jbusres.2017.06.023
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Zeige Ergebnisse 358 - 360 von 561