Aktuelles
Studium
Forschung
Publikationen
Zeige Ergebnisse 163 - 165 von 566
Davvetas, V., Diamantopoulos, A., & Liu, L. (2020). Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo. Journal of International Marketing, 28(3), 40-63. https://doi.org/10.1177/1069031X20910112
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2020). Do Brand Warmth and Brand Competence Add Value to Consumers? A Stereotyping Perspective. Journal of Business Research, 118(September), 346-362. https://doi.org/10.1016/j.jbusres.2020.06.048
Kampouri, K., Plakoyiannaki, E., & Hajidimitriou, Y. (2020). Emotions in International Decisions: A systematic review and synthesis. Beitrag in 13th Annual Conference of the EuroMed Academy of Business (EMAB), Unbekannt/undefiniert.
Zeige Ergebnisse 163 - 165 von 566