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18.11.2019
15.06.2020
Publikationen
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Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. in Proceedings of the 7th European Marketing Academy Regional Conference
Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. in P. Hauptfeld-Göllner (Hrsg.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (S. 107-121). Leykam Buchverlag.
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