Aktuelles

Publikationen

Kampouri, K., & Plakoyiannaki, E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Beitrag in 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Griechenland.

Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051

Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music Recommender Systems - Challenges and Opportunities for Non-Superstar Artists. 21-32. Beitrag in 30th Bled Conference, Bled, Slowenien.