Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
Zeige Ergebnisse 7 - 9 von 560
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2024). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing. https://doi.org/10.1177/1069031X241264992
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. in Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (S. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Zeige Ergebnisse 7 - 9 von 560