Aktuelles

Publikationen

Lehdorfer, D., & Diamantopoulos, A. (2023). Consumer Responses to City-of-Origin vs. Country-of-Origin Cues: Purchase Probability and Willingness to Pay. in Proceedings of the 52nd Annual Conference of the European Marketing Academy

Montanari, M. G., Matarazzo, M., & Diamantopoulos, A. (2023). Sustainability and Consumers’ Willingness to Pay: Does Country-of-Origin Matter? in Proceedings of the 52nd Annual Conference of the European Marketing Academy