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Micevski, M., Kadić-Maglajlić, S., Boso, N., Dewsnap, B., & Cadogan, J. (2017). Sales Intrafunctional Flexibility: Its Relationship to Performance and Moderating Effects of Customer Orientation and Role Stressors. in Proceedings of the 8th European Marketing Academy Regional Conference
Halkias, G., & Kokkinaki, F. (2017). Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising. International Journal of Advertising , 36(3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Bachner, K., & Wagner, U. (2017). Shoppers' nonverbal behaviors as a cue for their shopping orientation. in Proceedings of the 8th EMAC CEE Regional Conference
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