Aktuelles

Publikationen

Mladenow, A., Mollova, A., & Strauss, C. (2018). Mobile Technology Contributing to Omni-Channel Retail. in P. D. Haghighi, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 92-101). ACM. https://doi.org/10.1145/3282353.3282371

Akbari, K., & Wagner, U. (2018). Multi-tier Pay What You Want: Combining Endogeneous and Second-degree Price Discrimination. in Proceedings of the Global Marketing Conference (S. 716).