Aktuelles

Publikationen

Bourdin, D., & Sichtmann, C. (2019). The Influence of Employee Accent on Customer Participation in Services. in Proceedings of the 10th EMAC Regional Conference

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.