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18.11.2019
15.06.2020
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Weitzl, W., Zniva, R., & Wagner, U. (2015). The influence of marketers' and consumers' voices in the era of social media. in Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122
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