Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
Zeige Ergebnisse 235 - 237 von 564
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2019). The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing, 34(1), 166-175. https://doi.org/10.1108/JBIM-05-2018-0156
Garaus, M., & Wagner, U. (2019). Let me entertain you - Increasing overall store satisfaction through digital signage in retail waiting areas. Journal of Retailing and Consumer Services, 47(1), 331-338. https://doi.org/10.1016/j.jretconser.2018.12.008
Ji, J., Plakoyiannaki, E., Dimitratos, P., & Chen, S. (2019). The qualitative case research in international entrepreneurship: a state of the art and analysis. International Marketing Review, 36(1), 164-187. https://doi.org/10.1108/IMR-02-2017-0052
Zeige Ergebnisse 235 - 237 von 564