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Steiner, E., & Wagner, U. (2019). Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information. in Conference Proceedings - 48th EMAC Conference
Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. in Proceedings of the 48th European Marketing Academy Conference
Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. in I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Hrsg.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (S. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
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