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18.11.2019
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Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2016). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 25(6), 1211-1222. https://doi.org/10.1016/j.ibusrev.2016.03.006
Davvetas, V., & Diamantopoulos, A. (2016). How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing, 24(4), 61-81. https://doi.org/10.1509/JIM.15.0110
Ernst, C., Mladenow, A., & Strauss, C. (2016). Location-based Crowdsourcing in Disaster Response. in B. Abdulrazak, E. Pardede, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), 14th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2016 - Proceedings (Band Part F126323, S. 28-34). Association for Computing Machinery (ACM). https://doi.org/10.1145/3007120.3011076
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