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Publikationen

Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". in F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Hrsg.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (S. 203-213). Springer. https://doi.org/10.1007/978-3-319-38974-5_16