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18.11.2019
15.06.2020
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Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
Bretthauer, F. A., & Diamantopoulos, A. (2021). Loss Aversion and COO Effects: Experimental Evidence. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
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