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18.11.2019
15.06.2020
Publikationen
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Akbari, K., & Wagner, U. (2018). Pay-what-you-want pricing for multiple goods. in Proceedings for the 47th EMAC Conference
Akbari, K., & Wagner, U. (2018). Pay-what-you-want-pricing: If it is of little use to me, I do not want to hurt you. in Proceedings of the 9th EMAC CEE Regional Conference
Kolbl, Z., Diamantopoulos, A., & Arslanagic-Kalajdzic, M. (2018). Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. in Proceedings of the 47th European Marketing Academy Conference
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