Aktuelles
Studium
Forschung
18.11.2019
15.06.2020
Publikationen
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Pauser, S., & Ebster, C. (2015). The effect of the depiction of individuals and context-related bundled presentations on the evaluation of displays in online-catalogues. in UNFIB-15 Conference Proceedings
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2015). The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. in Collaboration in Research, Proceedings 44th EMAC Conference
Garaus, M., Manzinger, S., & Wagner, U. (2015). The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale. in Proceedings of the 6th EMAC CEE Regional Conference
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