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18.11.2019
15.06.2020
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Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), Artikel 101521. https://doi.org/10.1016/j.jwb.2024.101521
Christofi, M., Hadjielias, E., Hughes, M., & Plakoyiannaki, E. (2024). Advancing Research Methodologies in Management: Revisiting Debates, Setting New Grounds for Pluralism. British Journal of Management, 35(1), 24-35. https://doi.org/10.1111/1467-8551.12791
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